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Opposing meanings

Posted on March 4th 2011

The clever folks at Pentagram in New York sent an ingenious little book that challenges you to a word game, but not just any word game.


Pentragram’s little black book titled See Opposite is any word-lover’s dream. It’s a book of twelve antigrams. 

An antigram is a rare type of anagram that works by taking all the letters in a word or phrase and rearranging these letters to create another word or phrase with the opposite meaning to the original. The new word or phrase is then the antigram.

In See Opposite a word or phrase is given. On the right hand page there is then an illustration and a clue as to what the antigram of the word or phrase on the left hand page is in. For example: “Real fun” on the left hand page has the clue “final farewell (one word)” on the right hand page. Shuffle the letters of “real fun” around and look at the gloomy picture on the right and you’ll get the word “funeral”!

Other examples are “Honestly” with the clue “Behind your back (three words)" that then reads as “On the sly”. This one is also really clever: One word for “No more stars” with the clue “Stargazers”, turns into "astronomers”.

Michael Bierut

Michael Bierut was born in Cleveland, Ohio, and studied graphic design at the University of Cincinnati’s College of Design, Architecture, Art and Planning. Prior to joining Pentagram as a partner in 1990, he was vice president of graphic design at Vignelli Associates.

Paula Scher

Paula Scher studied at the Tyler School of Art in Philadelphia and began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher, and in 1991 she joined Pentagram as a partner.

Abbott Miller

Abbott Miller is a designer and writer. Before joining Pentagram as a partner in 1999, he was director of Design/Writing/Research, a multidisciplinary studio that pioneered the concept of the designer as author, undertaking projects in which content and form are developed in a symbiotic relationship.

Harry Pearce

Harry Pearce joined Pentagram’s London office as a partner in 2006 having co-founded and grown Lippa Pearce to become one of the UK’s most respected design agencies over the previous 16 years.

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