INSPIRE / MAGAZINE

Q407: The Odde2t Prime

This issue is dedicated to the second generation – both new design challenges and the beta generation of designers picking up the reigns.


When “The Soviet Union Forever” was replaced with “Always Coca-Cola”, Czech designer Maxim Velcovsky turned to design as social critique.

Nipa Doshi and Jonathan Levien, talk about layering, craft and storytelling in their creative collaboration.

In the so-called web 2.0 age, the most powerful design is invisible, writes Brad Whittington.

“Designers cannot get closer to people than to make a design that becomes part of the body,” says Dutch food designer Marije Vogelzang.

Frederick Mostert and Don MacRobert, authors of From Edison to iPod, offer this simple guide to intellectual property rights.

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