Marcello Serpa for Havaianas

When Marcello Serpa joined AlmapBBDO in 1993 as partner and creative director, Havaianas was Serpa's first account there. He has been the mastermind behind the happy, eye-popping ads that have made these Brazilians flip-flops a global brand.  

Here is a look at some of the campaigns that he has created for Havaianas over the past two decades.