Amanda Laird Cherry is one of South Africa’s most established designers. The acclaim she has received is as universal as it gets in South African fashion, with publications as varied as Y-Mag and Time Magazine shouting her praises. Amanda is one of a small handful of South African designers who has historically fused the development of her clothes with that of the country. Her collections over the past decade have presented a different kind of reconciliation process, one which unites our intersecting histories into a collective present. On the ramp, she is both an artist and a story-teller, telling her own personal stories with cloth and thread in much the same way that cultures have done all over the world even before the construction of the first needle. And, although locally informed, her cloth-based narratives nonetheless manage to consistently wow the local and international fashion press. It’s the old story of using specifics to achieve universality.

Production Capacity:
As a brand, we choose to produce small quantities with a variety of styling. However, we are in a position to manufacture larger quantities of specific styles.

Sector: Fashion and Accessories